Second reads.

Plain notes on the clauses, instruments and rules that decide how software companies get built and sold.

Nothing published yet.

We would rather have an empty page than three filler posts. The first pieces are being written — these are the ones queued up.

Fundraising, ~7 min

The SAFE terms that decide your next round, not this one

Caps and discounts get the attention. The clauses that hurt are the ones nobody negotiates.

Brand, ~6 min

Why the trademark search belongs before the rebrand

The cheapest moment to find out the name is taken is the one before you print anything.

Privacy, ~4 min

A DPA you can hand to an engineer

If your processor terms need a lawyer to read, they will not be followed.

Start with whatever you've been putting off.

A trademark, a SAFE, a set of policies, a data room — or something that fits none of those. One message gets you a scope and a named lawyer the same day.

Book a first look