Register your EU trademark before somebody else does.
One application at EUIPO protects your name or logo across all 27 member states. We run the pre-check, choose the classes, file, and handle whatever comes back — you answer five minutes of questions and hear from us when it registers.
Caret files EU trademark applications at EUIPO for startups and SMEs: pre-check, class strategy, filing and prosecution through to registration. €850 official EUIPO fee plus €700 for us, for one class. Six to nine months if nobody opposes, and our fee refunded if the pre-check says you would be refused.
What EU trademark registration with us includes
A pre-check before anything is filed
We search for identical marks, confusingly similar ones, and the earlier rights nobody thinks to check until an opposition arrives. If it says you are likely to be refused, you get that in writing and your fee back.
Classes chosen, not guessed
Classes group goods and services into 45 categories, and choosing badly is how companies end up holding protection they could never enforce. We pick based on what you actually sell and plausibly will.
One filing, twenty-seven countries
An EU trademark covers every member state through a single application at EUIPO. For almost every company selling into Europe that is cheaper and far simpler than filing country by country.
Filing and prosecution handled
We file, respond to examiner objections, and keep the application moving. You hear from us when something genuinely needs a decision, not at every procedural step.
Updates in plain language
No forwarded registry correspondence for you to decode. We tell you what happened, whether it matters, and what if anything you need to do about it.
Renewal tracked from day one
A registration runs ten years and renews indefinitely. The expensive trademark problem is a lapsed one that used to be yours, so the date goes in the diary the day it registers.
How EU trademark registration works
Five minutes of questions
A short questionnaire about the sign and what the business does. If you are already a client we fill in most of it ourselves and just ask you to check it.
We pre-check, choose the classes and file
A lawyer runs the search, settles the filing strategy and submits to EUIPO. If the check turns up a problem, you hear about it before any fee is committed.
We tell you when it registers
And deal with anything that arrives in between. Six to nine months is normal if nobody opposes.
What EU trademark registration costs
Two numbers, kept separate on purpose: what the registry charges, and what we charge. Only one of them is ours.
Official EUIPO fee
Set by the registry and passed through at cost — one class, filed online. Not our money.
€850
Our fee
Pre-check, class strategy, filing, and prosecution through to registration.
€700
One class, all in
Nothing further unless somebody opposes.
€1,550
Extra classes are charged at the registry’s own rate and we add nothing to them. Opposition proceedings are not included — they vary far too much to price in advance, so we quote separately, and only if one actually arrives. If the pre-check indicates you would likely be refused, we tell you before filing and refund our fee: there is no sense taking money to file something we expect to fail.
EU trademark registration: common questions
What is an EU trademark?
An EU trademark, or EUTM, is a single registration at the European Union Intellectual Property Office that protects a name, logo or other sign across all 27 member states at once. It runs for ten years from the filing date and can be renewed indefinitely. For any company selling into Europe it is almost always cheaper and simpler than filing country by country.
How long does EU trademark registration take?
Six to nine months on average from filing to registration, assuming nobody opposes. Oppositions extend that considerably. Your priority runs from the filing date rather than the registration date, which is why filing early matters more than finishing early.
How long does a trademark last?
Ten years from the filing date, renewable indefinitely in ten-year periods. There is no cap on renewals, so a trademark can comfortably outlive the people who registered it — provided somebody remembers to renew it.
What is a class, and how many do we need?
Classes sort goods and services into 45 categories, and your protection only extends to the ones you register in. You need the classes covering what you sell now, plus any you will plausibly sell within a year or two. Filing in all 45 is not protection, it is an invoice.
Can we register a name and a logo in one application?
No. They are separate signs and each needs its own application. If you would rather not do both at once we will tell you which to prioritise, and it is more often the word than the logo — a word mark protects the name however it is styled.
What happens if somebody opposes our application?
Opposition is handled case by case and sits outside the standard fee, because the work involved varies enormously depending on who is objecting and why. We tell you what you are facing and what defending it would cost before you commit to anything.
What if the pre-check says we would be refused?
You hear it before filing, with the reasons, and we refund our fee. Sometimes there is a route through — a narrower specification, a slightly altered sign — and sometimes the honest answer is that you need a different name. We will tell you which of those you are looking at rather than filing and hoping.
Is registering a company name the same as a trademark?
No, and conflating the two is a common and expensive mistake. Registering a company gives you that entity name at the companies register. It gives you no right to use the name as a brand, and no protection at all against somebody who holds the trademark for it.
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SAFE & convertible review
The instrument you’re about to sign, explained line by line: what converts, when, at what price, and what it does to your next round.
Privacy Policy & Terms
Drafted quickly against how your product actually behaves, then reviewed and signed off by a lawyer — not published straight out of a template.